![]() It also notes that the learnings from AI could introduce mobile video powered by conversational intent to Snapchat users for the first time and noted how users’ conversations with the AI would help Snap to serve more relevant content across its app, including in areas like Stories and Spotlight. Snap says it’s still in an early experimental stage with this feature and wants to make sponsored links as useful as possible. Or if a user was talking about a video game, users might receive a link to a similar game from a local retailer. If a user was talking about a weekend trip, My AI could return a sponsored link from an airline or hotel. For instance, if a Snapchat user asked where to have dinner, My AI could return a link sponsored by a local restaurant or a food delivery app. Today, the company confirmed it has begun testing sponsored links in conversations with My AI that would connect users with partners relevant to their conversation. My AI, which just rolled out to the wider Snapchat user base last month, can now suggest Lenses, Places from Snap Map and, soon, will be able to send a generative Snap back to Snapchat+ subscribers, in addition to having text-based conversations with users. ![]() While many of the ad slots Snap announced today were more traditional placements, one of its announcements stood out.Īt the event, the company talked about how Snap could use its new AI feature to put sponsored links in front of users - something Snap CEO Evan Spiegel had teased during earnings. By opening up new ad products to marketers, Snap has the opportunity to drive revenue increases as it finds more places to insert ads into its mobile app. Snap wasn’t alone in feeling those impacts - Google’s YouTube business also saw its ad revenue decline by nearly 3% in the quarter. The tech industry’s first-quarter results made clear that the advertising rebound that had boosted Meta during Q1 was not yet benefiting the wider social app ecosystem. The announcements come at a key time for Snap’s ad business, which saw its sales fall for the first time as a public company, despite a 15% year-over-year increase in Snapchat users to 383 million. Snap also announced new ad slots, including the option to reserve the first video ad seen in Snapchat’s Friend Stories and the ability to advertise within its TikTok-like Spotlight feature. Here, Snap’s new President of Americas Rob Wilk, previously Microsoft’s head of Advertising, and Chief Creative Officer Colleen DeCourcy, spoke about a test that allowed Snap partners to leverage its new AI feature, My AI, to place sponsored links in front of users. This content is not available due to your privacy preferences.After Snap’s stock took a hit from its weak first-quarter earnings, the company today made its pitch to advertisers at IAB’s NewFronts where it introduced new ad products and opportunities. Update your settings here, then reload the page to see it.ĭrones are everywhere these days, filming dramatic reveals and awe-inspiring scenery for social media platforms. The problem is, they’re not exactly approachable for beginners who have only ever used a smartphone. Last month, Snap debuted the $230 Pixy drone exactly for those people. ![]() It requires very little skill and acts like a personal robot photographer to help you produce nifty aerial shots. Rather, it flies by itself, performing pre-programmed patterns that put the focus on you, the user. It has great potential for things like parties or tourist activities, grabbing awesome aerial shots with almost no user intervention. Snap calls itself a camera company, but its other photo-centric products like Spectacles have met with limited success. To me, the Pixy drone holds more promise because it could help users get more interesting content than they could with a phone or regular camera. I’ve had one for the last week in the French countryside, so let’s see if it’s as versatile as I hope. Hardware and setupĪt just 3.6 ounces (101 grams), the Pixy is small enough to throw in a bag or wear around your neck using the supplied protective case with a strap. It’s pretty cute – I even heard some oohs and aahs from friends and bystanders – though it does look a little flimsy. ![]() However, it proved to be surprisingly resistant to falls and accidents, emerging from several such incidents without a scratch. The four propellers are in a protective cowl, so they can’t buzz any tree branches or fingers. On top is a start button and mode dial, with the battery compartment and charge indicator lights underneath.
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